Comments on: It’s the symbols, stupid.

By: Bendever Gerona

Bendever Gerona — Sat, 09 May 2009 16:44:17 +0000

I totally agree. The things you point out also rings true even in third world countries like the Philippines.

By: Mary Myles

Mary Myles — Tue, 05 May 2009 15:29:13 +0000

Excellent commentary. All corporations and corporate sponsors should be knowledgable concerning this subject.

By: Jacqueline Velez

Jacqueline Velez — Tue, 05 May 2009 14:11:21 +0000

Brilliant article! If more companies adopted this way of thinking, the public would respond positively to their respective products and services. In the age of corporate mistrust, the public is seeking accountability and corporate responsibility is every media fora.

By: Alison T. Bloom

Alison T. Bloom — Tue, 05 May 2009 08:17:03 +0000

Television commercials contribute wildly to these so-called symbols, since they represent a major public facade for their company. I mean, how can you not trust that earnest gecko? On the other hand, a group of blue-collar men shouting “Go, meat!” in unison, each with fist thrusting skyward, is definitely not appetizing from a womans vantage point, and I would think that this company, whoever they are (I can’t remember so what does that say about them?!) would want to appeal to our nurturing side and at the same time get our gastric juices flowing.

By: Kalman Robinson

Kalman Robinson — Tue, 05 May 2009 00:58:14 +0000

Realistically, those that holler loudest are not usually the ones that do the mostest.
Its the doing that counts.

By: minal

minal — Fri, 01 May 2009 01:52:34 +0000

Well written and to the point…agree that truth lies in the “reality” perceived by the public rather than the facts!!! It is this fundamental truth that has allowed politics (and religion) to flourish for centuries despite the often insensibility that it creates!

By: bruce nelson

bruce nelson — Thu, 30 Apr 2009 13:10:58 +0000

this is good stuff. i would argue that symbols have become the new anecdote — that simple telegram that seeks to either explain or simplify or oversimplify complex emotions.