People love to hate Frank Luntz.
It seems like every time he opens his mouth, a chorus of journalists, bloggers, pundits and armchair strategists shower him with righteous anger. The irony is this: if any of them actually stopped to listen to what he was saying, they might learn something far more important than how righteousness feels.
They might learn how winning feels.
Wait. Before you dismiss what follows, understand I don’t always see eye to eye with Frank’s politics. But, as a trained researcher and communications professional who spent years as Frank’s business partner, I happen to know him and his work better than most.
I can tell you what few professional politicos – or Fortune 500 CEOs – in either party would dispute: Frank is probably one of the most influential people in American politics. And love him or hate him, he’s certainly one of the smartest. Continue reading
