This was originally published on March 19, 2009 on the CNBC Guest Blog
The reasons to envy Edward Liddy, AIG Chairman and CEO[AIG 1.51 
0.13 (+9.42%) 
], are few and far between these days.
It’s bad enough he has to defend $165 million in bonuses to senior AIG staff when the company just received more than $170 billion in federal taxpayer dollars. And in his defense, he did say he found the current bonus arrangements to be both “distasteful” and “difficult to recommend” given the current economic climate. But the fact that he did so with such cold, dispassionate language only adds salty insult to an already bloody injury.
But this isn’t meant to be another attack on AIG or the bonuses themselves, however “distasteful” they might be. Rather, there are some communication lessons to be learned from AIG’s fetid response that cut across every business or industry, both in good times and in bad.
The fallacy of fatal facts. Aside from the obviously painful position of being at the helm when that kind of money is going out in executive bonuses, Liddy makes one of the biggest (and most common) communication blunders possible: clinging to fatal facts. Continue reading
