This post originally appeared on the CNBC Guest Blog on March 4, 2009
How many companies are dying to get their customers to pay more attention to them?
How many CEOs would give their private jet for some clear guidance from their loyal customers about the best path to take?
How many marketers are aching for a way to get in on the “social media thing” and start a real dialogue with their target audience?
The answer is easy: a lot.
And that’s exactly why I wish the folks at Tropicana [PEP 47.58 
-0.89 (-1.84%) 
] had recognized that their recent packaging “crisis” wasn’t even a crisis at all. It was a tremendous opportunity…in a new, sleeker carton.
