Tag Archives: Politics

The Language of Trust: Selling Ideas in a World of Skeptics

I am happy to announce that my new book, The Language of Trust: Selling Ideas in a World of Skeptics, is scheduled to be published in May 2010 by Prentice Hall Press.

Below is a little preview.  The book is available at Amazon for pre-order in case you want a headstart.

The Language of Trust: Selling Ideas in a World of Skeptics

Trust is dead.  Now what?

Living through the horror of 9/11 era, the 2008 financial collapse, and a lifetime of accumulated consumer experiences, Americans are more skeptical now than at any other time in our history. They think financial services companies will take their money. Pharmaceutical companies put profits over patients.  Politicians are all liars. And corporations will do anything for a dollar.

At the same time, the public has access to more information and more viewpoints.  Major corporations and mommy bloggers find themselves on equal ground in the fight for attention and credibility.  And for every fact and statistic that supports one side of an argument, a quick Google search can reveal an equally compelling alternative view of the world. Continue reading

Obama’s Healthcare Reform is Bush’s War in Iraq

I have to give a friend of mine (Sam Greene) credit for this idea, but Obama’s rhetoric on health care is sounding more and more like Bush’s on the War in Iraq.   This isn’t meant to be a partisan attack, just what seems to me to be a growing and glaring set of analogies between the two situations.    Interested to hear how much I get slammed for the comparison.  

Here are a few examples:

  1. Bush had an opening created by 9/11 that he used to push through an important item on his political agenda – overthrowing Saddam.  Obama has an opening created by the financial crisis to push through an important item on his agenda – healthcare. 
  2. Bush blamed the previous administration for failing to stop the terrorists who started the war on terror that he claimed necessitated an attack on Iraq.   Obama blames the previous administration for creating the financial crisis and huge deficits that he claims necessitate health insurance reform.
  3. Bush built the case for war in Iraq on what was found to be a false premise:  WMDs.  Obama is building his case on what increasingly looks to be a false premise:  that it will not increase the deficit (rejected by the CBO). 
  4. Bush’s approach to Iraq was highly partisan and ideological (though it had bi-partisan support in the beginning).  Obama’s approach to health insurance reform is similarly partisan and ideological (though it likely won’t have bipartisan support). 

Whether or not the War in Iraq goes down in history as a success, it ruined Bush’s presidency.   The question is whether the same will be true of Obama’s health care reform effort.

Winning the Healthcare Message Battle

People love to hate Frank Luntz.

It seems like every time he opens his mouth, a chorus of journalists, bloggers, pundits and armchair strategists shower him with righteous anger.  The irony is this: if any of them actually stopped to listen to what he was saying, they might learn something far more important than how righteousness feels.

They might learn how winning feels.

Wait.  Before you dismiss what follows, understand I don’t always see eye to eye with Frank’s politics.  But, as a trained researcher and communications professional who spent years as Frank’s business partner, I happen to know him and his work better than most.

I can tell you what few professional politicos – or Fortune 500 CEOs – in either party would dispute: Frank is probably one of the most influential people in American politics.  And love him or hate him, he’s certainly one of the smartest. Continue reading

Obama’s Backlash Backlash

It didn’t take long for Obama’s anti-Wall Street rhetoric to start to come back to haunt him.  Already the New York Times is reporting that anger at the financial services industry is threatening to put a wrench in Obama’s agenda.  

I never understood why the President decided to switch from “Yes, We Can” to “Look at what they did.”   It was so off-brand for Obama.  And given Bush’s horrendous approval ratings and the nonstop news coverage of the evil done by Wall Street,  Obama would have been better off focusing on the future and not on the past.   Why further drive people against Wall Street?  Was that really necessary to get the stimulus passed?   Always seemed like gratuitous populism to me.  And it seemed potentially very dangerous to amp up the anti-business hatred.   Continue reading

The War On The Economy (TWOTE)

Warren Buffet last fall labeled the financial crisis an “Economic Pearl Harbor.” This week he added that both Democrats and Republicans have an “obligation to recognize the current situation as an economic war” and support Obama’s plans to combat it. The symbolism is significant. It is also a vast departure from the language used by the Obama Administration to date. Continue reading

Santelli v. Gibbs: In communications, offensiveness is not the best defense.

On CNBC yesterday, Rick Santelli wildly rallied a floor of traders against the Obama housing bill.  Santelli’s comments didn’t help the markets, but they certainly did contribute to an increasingly negative reaction to the Obama administration’s efforts to solve the financial crisis.

Today, White House Press Secretary Robert Gibbs went on the attack.  He went after Santelli for a good four minutes, attacking everything from Santelli’s wealth to his ignorance around the specifics of the housing plan. 

While Santelli’s rant was great theatrics, Gibbs came off downright snippy.    And in that respect, his efforts to shore up confidence in the housing plan were unsuccessful.

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It’s not what you say. It’s what they hear.

Why the NY Post is wrong without being wrong.  

We tell all of our clients the same thing:  Intent doesn’t matter in communication; interpretation does.  If your audience is likely to “hear” a certain message from what you say, then that is the message that matters.  End of story. 

And that is where the NY Post got it wrong. 

NY Post Cartoon

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Was throwing down the bill really necessary?

If you want to persuade, you need to be credible. 

Watching John Boehner throw down the stimulus bill in front of what was undoubtedly a mostly empty House of Representatives makes me wonder what was the point?   What was the strategy? 

If he was trying to get on TV he succeeded.  So I guess he has that going for him.  

 

If he was trying to rally the people who already agreed with him to agree with him more, he probably succeeded as well.  

But if he was trying to convince even one person who is on the fence, did it work? 

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Words That Worked in 2008 (and Some That Didn’t): A Report Card

Originally published on Huffington Post 1/5/09

It’s easy to bemoan the state of the English language today. But the fact is, words still matter. Arguably, more than ever. It’s hard to think of a year filled with so many iconic words as 2008. The following is a list of words used to great — or not so great — effect this past year. Language by its very nature is always evolving, and 2008 imbued these words with different meanings than they had in 2007. Those who saw those new meanings emerged ahead. The following is our admittedly subjective ranking of the top ten words of 2008 and how well people used them.

#1 Change: 
There are few arenas in which as many words fly as in a U.S. presidential election. And this year, “change” was by far the big winner. It was the perfect word for unsettled times. A word that previously suggested uncertainty today conveys a move toward stability. By September, both candidates tried to use it to their advantage. But as in any debate, victory almost always goes to the person first able to define the terms. And the Obama campaign’s incredibly disciplined use of this one word inspired millions of new voters to head to the polls — and carried him to the presidency of the United States. Final assessment: right word, right time. Grade: A

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