I am happy to announce that my new book, The Language of Trust: Selling Ideas in a World of Skeptics, is scheduled to be published in May 2010 by Prentice Hall Press.
Below is a little preview. The book is available at Amazon for pre-order in case you want a headstart.
The Language of Trust: Selling Ideas in a World of Skeptics
Trust is dead. Now what?
Living through the horror of 9/11 era, the 2008 financial collapse, and a lifetime of accumulated consumer experiences, Americans are more skeptical now than at any other time in our history. They think financial services companies will take their money. Pharmaceutical companies put profits over patients. Politicians are all liars. And corporations will do anything for a dollar.
At the same time, the public has access to more information and more viewpoints. Major corporations and mommy bloggers find themselves on equal ground in the fight for attention and credibility. And for every fact and statistic that supports one side of an argument, a quick Google search can reveal an equally compelling alternative view of the world. Continue reading

